Disruptive Innovation


Ben Lenihan | Senior Associate | Auckland Office
(09) 306 6731 | blenihan@mcveaghfleming.co.nz


Disruptive Innovation

Emerging technologies and systems are constantly changing the way existing businesses and industries operate. We advise start-ups and companies of all sizes throughout their business lifecycle from forming a company to negotiating specialist contracts, investing in technology and navigating complex regulatory issues. Regardless of whether our client is a start-up, a company in its early stages or an established operator, all businesses must strive to develop and invest in innovative technology and systems and rely on these to add value. Our expertise across the entire ambit of the business lifecycle and development of technology places us to offer strategic, pragmatic and future-proofed advice to technology-focused and disruptive companies of all different shapes and sizes.

We can assist you with

  • Media innovations
  • Music and film innovation
  • Innovation in sport and recreation
  • Technology licensing
  • Crowd funding
  • Commercialisation of IP and technology
  • Game development
  • Software as a Service
  • Blockchain
  • Cryptocurrencies
  • Application of artificial intelligence
  • Development of apps
  • Initial Coin Offering
  • Esports
  • Online gambling and gaming
  • Daily fantasy sports
  • Internet of Things
  • Virtual/Augmented Reality
  • Smart Contracts


The last decade has seen a myriad of technologies and systems emerge that have radically changed the way a number of industries operate. For example, Uber has very quickly dismantled the Australian taxi industry and effectively forced deregulation of that industry in a very short amount of time. Facebook has remapped the way we communicate and perhaps even influenced the outcome of elections. Where will the next decade take us?

Our team is engaged in assisting start-ups to set up and develop their disruptive innovation. This may consist of setting up business structures to address a unique shareholding, drafting terms of service for a SaaS system or advice on regulatory issues around implementing new technology.

Our point of difference is in understanding your new technology and what you are trying to achieve. We are not just about finding legal solutions but connecting you to a wider community of innovators like you.

Contact us today to get your journey to business success underway